FAQs

Direct mail is a form of communicating via the postal system with consumers. This can be in the form of promotional information, transactional mail or other advertising material. It is usually sent to a specific group, whether by geographic, demographic or other form of profiling.

Doing a mailout in house can be much more costly than you might think. On top of the cost of paper, envelopes, sticky labels and print charges, you have the valuable time of you and your staff to take into account. In our busy worlds, there are always many other tasks pending that can be attended to, rather than stuffing envelopes or bundling flyers for distribution.

You may also find that because of our buying and printing power, completing a mailout through Digital Direct Direct Mail may cost less than doing it in house – and that is before you even take into account the time involved in completing it.

Traditionally, companies could only use a mail house if they were going to send at least 10,000 letters, or were sending mail every week. With Digital Direct Direct Mail, our low minimum order quantity means you can access an automated mailing service, usually only available to larger organisations.

In most instances Digital Direct Direct Mail will complete your direct mail campaign within 48-72hrs dependent upon the volume and delivery service selected.

There isn’t really a limitation to what you can get into an envelope for a direct mail campaign. Australia Post has guidelines around envelope thickness and weight, and our equipment has limitations about what it can accept. Beyond this, Digital Direct Direct Mail has the ability to hand finish jobs that require ‘odd’ items to be inserted.

Some of the biggest companies in Australia still rely on direct mail. It is part of a complete marketing strategy, including both online and offline components. With the average household having multiple phone numbers, even more email addresses and SPAM laws to contend with, personalised mail provides a point of difference and a direct route to be in front of your customers.

A well-defined direct mail campaign still yields much higher results in all areas than email campaigns.

Addressed mail is mail sent in an envelope or as a postcard to a specific person and address.

Semi-addressed mail has an address but no name. Instead of addressed to a person, the envelope is addressed ‘To the householder’ (e.g. ‘To the pet lover’) it is ideal for acquiring new customers in specific postcodes, suburbs or Census Collection Districts.

Reach

Australia Post can give you access to up to 11.6 million letterboxes for notices, provide information, request update of information, formal invitation, introduction of a new product, provide a special offer or deal, order form or statement (financial) plus other advertising, including the advantages of:

• metropolitan, regional and rural addresses
• secure apartment blocks and high-rise buildings
• Post Office Boxes¹

Reliability

You can trust Australia Post to deliver your letterbox advertising as specified. You can also rely on accurate address counts for your nominated delivery area. Our address data is based on fact, not assumptions, and is updated regularly to ensure it’s up to date. This helps you to reduce advertising wastage by printing only the quantities you need.

Reach consumers and businesses more effectively by using Australia Post’s Unaddressed Mail to distribute your letterbox advertising. Send catalogues, flyers and other promotional material nationwide, or target suburbs or postcodes.

Reach

Australia Post can give you access to up to 11.6 million letterboxes for community notices or up to 8.8 million letterboxes for other advertising, including the advantages of:

• metropolitan, regional and rural addresses
• secure apartment blocks and high-rise buildings
• Post Office Boxes

Cut-through

Items are delivered with regular addressed mail, so your catalogues and flyers are more likely to be viewed and read. In fact, 83% of people take the catalogues, flyers and brochures they receive with normal addressed mail into the house.

Reliability

You can trust Australia Post to deliver your letterbox advertising as specified. You can also rely on accurate address counts for your nominated delivery area. Our address data is based on fact, not assumptions, and is updated regularly to ensure it’s up to date. This helps you to reduce advertising wastage by printing only the quantities you need.

Letterbox Drop/Distribution refers to a specific type of and bulk mail advertising that includes sending flyers, pamphlets, and other marketing materials to a large number of people *Residents Only via a National Distribution Network of walkers.

Reach

Our National Distribution Network gives you access to up to 6.7 million houses and units across the country.

It is a great way to inform your audience about the products and services you sell, engage them with beautiful images and let them know about any promotions or discounts you are running.

Australia Post Standard/Regular Letters: Sending mail via standard/regular postage will be delivered in 2-6 business days after posting depending on when the letter/s have arrived at Australia Post to be prepared for delivery and its intended destination Australia wide.

Australia Post Priority Letters: Sending mail via postage will be delivered in 1-4 business days after posting depending on when the letters/s have arrived at Australia Post to be prepared for delivery and its intended destination Australia wide.

Australia Post Unaddressed Mail: Sending mail via Australia Post Unaddressed Mail delivery service will be delivered within 15 Business Days of Australia Post receiving the booking. The articles will be delivered from Monday to Friday of the nominated delivery week (excluding public holidays).

Letterbox Drop/Distribution: Sending mail via Letterbox Drop/Distribution service will be delivered within 15 Business Days of our National Distribution Network receiving the booking. The articles will be delivered on a Tuesday and Wednesday delivery week/s (excluding public holidays).

We accept Visa, MasterCard and American Express.

Microsoft Excel or CSV. You can download and example Data Template from our resources page to help with setting up your data (Mailing List) correctly in accordance with Australia Post guidelines.

PRIVACY AND PERSONAL INFORMATION

Compliance: We Digital Direct Direct Mail and you the Customer each agree to comply with the Privacy Act 1988 (Cth) and any other applicable laws and codes dealing with privacy in relation to the collection, use, storage and disclosure of personal information.

Yes, Digital Direct Direct Mail partners with third a third party to supply data an an additional cost that will suit almost any criteria. Please contact us via the Contact Us page with your requirements and Digital Direct Direct Mail will help facilitate your request.